I am a photographer and artist, who runs my own business, and as a result, I have discovered how important it is to create your own authenticity to “stand out” in such a saturated world of creatives. Most importantly, I have learned to stand by and not stray from or do anything to compromise that authenticity of mine.
No matter what industry you are in (business owner, artist, photographer, job applicant, student, stay-at-home mom), I am convinced that big opportunities happen when you build an authentic brand.
And How Do We Build/Create An Authentic Brand?
You hold within everything you need. No need for self improvement or to compare yourself with others and when it comes to creating a personal brand, YOU are the content. A personal brand is how we show the world who we are and what makes us unique. It is how people recognize us, and how people will remember us.
During a recent branding portrait session, I asked my client what made her choose me out of all the others out there. She told me that it was my creativity that stood out and made her choose me. I was like, BAM! Mission accomplished!! 🙂
My ultimate wish for you all is that you are able to spend your days doing what you love, this results in taking some time to identify your personal passions. Dig deep and lay claim to your unique strengths and abilities. If you’re not sure, think back to what you used to love as a kid, those activities you could spend hours on and you were SO in the zone that time flew by. Chances are, these types of memories will provide a hint at some of your passions; and it may be time to reconnect with them.