Online dating can feel like a full-time job of swipes, likes, and ghostings – all with zero guarantee of finding “the one.” If you’ve ever thought, “There’s got to be a better way,” and went searching for free online dating advice, you’re not alone.
Modern dating apps bombard you with opinions and pressure from every angle: friends chime in with conflicting tips, endless articles tell you do this, not that, and the apps themselves keep changing the rules. It’s confusing, it’s discouraging, and frankly, it can wear down even the most hopeful romantics.
In fact, one recent survey found that 78% of online daters have felt emotionally exhausted by the whole swipe scene (globaldatinginsights.com). That’s exactly why The Swipe Coach exists – to cut through the noise and help you find clarity (and maybe even a little fun) in your dating journey.
If you want to go deeper, my professional online dating photography sessions are designed to help your photos reflect who you actually are — not a curated version you feel pressured to perform.

If dating apps have you feeling like you need a degree in decision-making, you’re not imagining things. The online dating world is loud. Every swipe can bring a tidal wave of advice and opinions:
It’s no wonder many people feel totally overwhelmed. When you’re hit with mixed messages and the occasional heartbreak (looking at you, ghosters and situationships), it can chip away at your confidence. You start second-guessing every photo, every bio prompt, even the opening line of your messages.
Worse, the endless cycle of almost-relationships and left swipes can leave you burnt out. As that survey showed, a majority of daters admit to “dating app burnout” – feeling mentally and emotionally drained by the process (globaldatinginsights.com).
Maybe you’ve felt it too: the ugh of yet another dry conversation, or the sting of getting excited about a match who vanishes without a trace. It’s hard not to take it personally.
The truth is, it’s not just you – this modern dating game is tough. But (here’s the good news) it doesn’t have to stay that way. When you have the right guidance tailored to you, online dating can go from a confusing circus to a path of possibility. That’s where a more thoughtful kind of free online dating advice comes in.

Imagine having a savvy best friend – one who happens to be an AI – available 24/7 to give you honest feedback on your dating profile without any judgment. That’s what The Swipe Coach is all about.
It’s a free AI dating assistant I created to help daters like you navigate the craziness of apps with more confidence, clarity, and yes, even a bit of cheeky humor. The Swipe Coach is guided by my real-world experience photographing thousands of dating profiles and coaching singles on how to put their best face forward. In other words, it’s not just some random bot spitting out generic tips – it’s infused with actual insight into what works (and what doesn’t) in online dating.

Think of The Swipe Coach as an interactive chat where you talk through your dating profile, photos, or challenges. You can ask questions or describe what you’re working with, and The Swipe Coach offers personalized insights.
It’s designed to help you understand what your photos and bio might really be saying — the good, the bad, and the “did I really write that?!” — in a supportive, grounded way.
Free online dating advice can be helpful — but it can’t see your profile.
If your dating profile feels “fine,” but the matches aren’t aligned (or consistent), the issue is often more subtle than bad photos or the wrong app.
That’s exactly why I offer the Match-Ready™ Profile Audit — a professional dating profile analysis for Bumble, Hinge, and modern dating apps that looks at:
This audit is designed for people who want clarity before investing in new photos.
View the Match-Ready™ Profile Audit →This is not a redesign or rewrite — it’s perspective.

This isn’t your run-of-the-mill dating advice blog or a one-size-fits-all checklist. It’s an ongoing This isn’t a checklist or a generic “Top 10 dating tips” article. It’s an ongoing conversation, tailored to you. You can ask real questions like:
“Why do my conversations fizzle out?”
“Should I mention my love of cheesy 90s rom-coms?”
And get responses that actually speak to your situation — in real time.
Most importantly, The Swipe Coach is on your side. It won’t shame you for that profile mistake we’ve all made (we see you, shirtless bathroom selfie takers 😅). Instead, it offers a perspective shift: Here’s what might not be working, and here’s why. Then it gives you actionable suggestions to try out. It’s free online dating advice in the truest sense – free, accessible anytime, and laser-focused on helping you do better while still being yourself.
Ready to swipe with confidence and actually enjoy online dating again?
The solution might be just a chat away. The Swipe Coach is completely free to try. No photo uploads. No pressure. Just thoughtful, honest guidance designed to help you move forward without overthinking.
Try The Swipe Coach for free and see how much quieter — and clearer — dating can feel.
Yes – 100% free! The Swipe Coach is a complimentary tool. I built it to help anyone who needs a boost in their online dating life. There’s no cost to chat with it, no hidden fees, and no “premium version” lurking in the background. It’s free online dating advice, pure and simple, because great dating guidance shouldn’t have to come with a price tag.
The Swipe Coach is an AI-powered chatbot (think of it like a friendly virtual coach). You can talk to it through a simple chat interface. You’ll type in questions or even paste parts of your profile, and it will respond with tailored advice and insights. It’s available 24/7, so you can get guidance whenever inspiration (or frustration) strikes. The AI has been trained with online dating tips and Shannon’s expertise, so it responds with a mix of technological smarts and real-life know-how. There’s no complicated setup – just open the chat and start the conversation, as easy as texting a friend.
Nope! You won’t have to upload actual photos or divulge anything you’re not comfortable sharing. The Swipe Coach doesn’t scrape your dating profiles or pull in any private data. It works through the information you provide in the chat. For example, you might describe a photo (“me at a friend’s wedding, wearing a blue suit”) or share a line from your bio. The AI will give feedback based on that. Everything stays between you and The Swipe Coach. Your privacy is respected – no images or personal info get stored or sent to some mysterious cloud. It’s advice on your terms.
Not at all. While The Swipe Coach is great for quick, personalized tips and a confidence boost, it isn’t a licensed therapist or a magic love expert. Think of it as friendly guidance and a fresh perspective. It can help you improve your profile and mindset, but it’s not here to unpack deep emotional issues or guarantee you a soulmate. (If you’re dealing with serious emotional struggles or trauma from dating, a professional counselor or therapist is always the best route.) In short, The Swipe Coach is an awesome tool for profile makeovers and dating advice, but it’s not professional therapy – and it doesn’t pretend to be.
It can’t guarantee anything in the wild world of dating – no one can, really. What The Swipe Coach will do is help you put your best foot forward online. It’s up to you to take that advice and run with it. Many users find that after applying the tips, they feel more confident and start attracting better-suited matches – and confidence itself is pretty magnetic! But remember, dating involves a bit of luck and timing too. The Swipe Coach can stack the odds in your favor by sharpening your profile and approach, but it won’t magically deliver Prince(ss) Charming to your doorstep. It’s here to coach you, notdo the swiping for you.

The Swipe Coach is especially helpful if you’re:
Feeling ready to give it a try? The dating app jungle doesn’t have to be so daunting. With The Swipe Coach’s free online dating advice by your side, you can navigate the chaos with more clarity, humor, and hope. Happy swiping – you’ve got this!
If you’re curious what working together looks like, you can explore my online dating photography packages here — no pressure, just information.
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Oh hey there, nice to meet you!
I’m Shannon O’Malley— a Minneapolis-based (soon-to-be Dallas, TX!) photographer who specializes in online dating profile photography, personal branding portraits, business headshots, and senior sessions. Whether you’re showing up on dating apps, LinkedIn, or your website, I create natural light photos that help you feel confident, magnetic, and true to yourself.
With over 15 years of experience — and a journey that’s taken me from single mom to entrepreneur (with a CBS feature along the way) — I’ve seen firsthand how the right photos can open doors. From attracting more aligned matches to landing dream clients, your image is often the first impression. Let’s make it count.
I also help service providers and creatives get discovered through AI search tools like ChatGPT. I’m the creator of the AI Discovery Checklist and the upcoming course Booked by ChatGPT, designed to help people like you show up where your dream clients are already asking, “Who should I hire?”
Oh, and I’m also the founder of the Empowered Evolution Mentorship Program — where I teach photographers how to build profitable, sustainable businesses with intentional marketing, smart SEO, and systems that don’t burn you out.
When I’m not behind the camera, you’ll find me with my husband, my son, and our beautifully blended family — soaking up everyday joy here in the Twin Cities (for now!). We’re relocating to Dallas, Texas in 2026, where I’ll continue offering my signature photography experience for daters, creatives, and business owners in the DFW area.
Ready for photos that actually feel like you? Whether you’re leveling up your dating profile, your personal brand, or your online visibility, I’ll guide you every step of the way. Let’s book your session — or start with the free AI Discovery Checklist.

Photographed by Shannon O’Malley of Shannon Kathleen Photography — Twin Cities photographer specializing in dating and branding portraits.