Ever stared at your phone mid-swipe and thought, “There has to be a better way to meet people”? You’re absolutely right — and that better way is called the modern matchmaking process. Spoiler alert: it’s got nothing to do with fairy-tale magic, dating algorithms, or your mom’s friend from Pilates.
Today’s matchmaking is intentional, emotionally intelligent, and—most importantly—human. Curious what that really looks like in action? Allow me to introduce Dr. Lida Far—a Matchmaker, Dating Coach, and Relationship & Sex Therapist with a PhD in clinical insight and “I’ve-heard-every-ghosting-story-ever” real-world experience.
In this Expert Voices on Modern Dating series, feature, Lida lifts the curtain on the modern matchmaking process—from how therapy transforms her approach to why your dating profile photos matter more than you’d think (yes, even that blurry wedding selfie from 2018).
Ready to see what it’s actually like to work with a matchmaker?
Grab a snack. Let’s dive in.
Throughout the years, I’ve seen countless articles and social posts that treat matchmaking like a fairy‑tale montage: swirl of champagne, perfect lighting, “meet your soulmate.” But the real truth? The Modern Matchmaking Process is far more grounded. It’s thoughtful, intentional, and human.
If you’ve ever muttered to your phone in frustration — “There has to be a better way to meet people” — you’re absolutely on the right track.
Working with someone like Dr. Lida Far — therapist, dating coach, relationship & sex therapist — you realize: this isn’t a swipe-and-hope situation. It’s built on insight, emotional patterns, and relational timing. Dr. Far explains:
“Honestly, after years of hearing the behind‑the‑scenes chaos of modern dating from my seat as a Relationship and Sex Therapist. I’ve spent over 15 years in the front row — listening to dating app disasters, emotional plot twists, ghosting whiplash, and the occasional ‘should I text them again?’ meltdown.”
“My couch has hosted the freshly ghosted, the newly divorced, the socially anxious dipping a toe into dating, the introverts overwhelmed by small talk, the swipe‑weary craving something real, the over‑60 crowd rediscovering connection, and the jet‑setters and high‑achievers whose passports are full but calendars never left room for love.”
“I’ve witnessed tears over heartbreaks and missed connections, sat with the silence of loneliness, and helped people untangle what they want from what they were taught to settle for.”
“So I took what I know — about love, emotional connection, timing, communication styles, attachment, attraction — and turned it into something intentional. Something curated. No algorithms, no gimmicks — just insight‑driven introductions designed for people who want real chemistry and real connection.”
She’s basically saying: this isn’t just matchmaking, this is matchmaking with a master’s degree in “I’ve seen some things.” And let me tell you: the people who come to me for dating photos? They are in this exact stage. They’re not messing around. They want real.
In short: the modern matchmaking process means aligning your values, your timing, your daily life, your patterns — and then making introductions that have a shot. Not a guarantee. A shot.
Let’s clear up a few myths, because they hang around like bad décor at a party:
Myth 1: Matchmakers have a basement full of eligible singles, waiting to be matched.
Dr. Far responds:
“That matchmakers have matches on standby and ready to be introduced to clients. While this may sometimes be the case, more often than not, we have to set out to find the types of singles that are aligned with what our client is seeking through our various resources.”
Translation: It’s not “pick from the shelf.” It’s “find the right piece, fit it with your puzzle.”
Myth 2: Matchmaking = magic + instant chemistry.
Dr. Far:
“Matchmaking is not magic. It’s a thoughtful, intentional process driven by me (no algorithms), rooted in getting to know someone deeply, understanding their values, and making aligned introductions.”
“Chemistry is unpredictable, but intentionality and clarity go a long way.”
I’ll add: if you’re looking for a silver bullet, you might be disappointed. But if you’re open to a process, you might find something pretty wonderful.
Myth 3: You’re guaranteed a perfect match overnight.
Dr. Far:
“It takes time to find matches that are aligned and ready to potentially be matched (timing is very important in matchmaking)! Then once we find a potential match and take time to speak to them, that person’s needs may not be aligned with what the client is seeking.”
“For example, a man may be very open to meeting a woman who is 10–15 years younger than him, but a woman may think that age range is too much and may not be interested. There are so many different variables.”
Again: timing, alignment, readiness all matter. Not just “insert profile, presto match.”
Here’s where Dr. Far’s background shines. She says:
“My education, experience as a therapist along with my insight & knowledge about relationship dynamics and intuition that I have sets me apart from most other matchmakers.”
“I genuinely get to know my clients’ story, background, communication styles, values and how they came to be where they are and how they operate, organize and process in the world, what fulfills them and what ticks them off and what their daily life is like.”
What that means for you: this isn’t just a superficial “tell me your top three hobbies and I’ll send you on a date” approach. This is deep. Real. Maybe even a little confronting (in a good way). Because if you don’t know your patterns, how will someone else match them?
From my vantage point: this kind of approach tells you that matchmakers who “get you” — not just “get you a date” — are rising above the noise. And that makes all the difference.
Check the boxes that apply to you:I know my emotional patterns.
☐ I understand my attachment style and triggers. I’ve outgrown casual swiping.
☐ I am looking for intention, not just attention. I have profile photos that reflect me.
☐ I am comfortable showing up authentically. I am open to feedback.
☐ I am willing to hear an outside perspective. I have made space in my calendar.
☐ I have the time and energy to date.
If you checked 4 or more, you are ready for the next step.
If you ever wondered how big of a deal your photos are, spoiler: huge. Dr. Far says:
“First impressions count big time and shape our curiosity and interest in meeting the other person.”
“If someone leaves you with a good first impression and you don’t get a chance to speak to them, you will remember them even after an event and possibly even think about them and wish there was a way that you could have had a chance to speak with them — and often ponder over what was a missed chance or encounter.”
“Photos that capture one’s essence of authenticity in their daily life and what the person likes to do, the outfits they choose and how they present themselves can speak volumes — as well as create a desire to get to know the actual person in the photo.”
Let’s break that down so you don’t just nod and move on:
Here’s my take: if you treat your photos like your first handshake rather than a glamour shot… you’ll stand out more. Stand out for the right reasons.

Want proof that photos speak louder than bios? This real-life photo glow-up show exactly how much first impressions matter — not just for apps, but for matchmakers like Dr. Lida Far to get a genuine sense of you.


Let’s have a little fun with this section — because the questions are good, and Dr. Far’s answers are gold. I’ll riff after each.
What’s the weirdest or most niche request you’ve gotten?
Dr. Far: “People sometimes get very niche in what they’re looking for… The more specific the request, the harder — and sometimes more amusing — the search.”
My commentary: I bet there’s some wild request out there like “must have collection of vintage vinyl records + own a treehouse” — I mean, niche and charming. But the point? Specificity raises the bar. Which is decent if you’re clear, tricky if you’re rigid.
Do people actually know what they want?
Dr. Far: “Many people have a vague idea… but have a hard time going past generic ideas. I help them sort through the ‘shoulds’ and gain clarity on compatibility and what they need to feel content and reasonably fulfilled.”
I will say: this one hits home. Almost everyone thinks they know what they want — until they dig deeper and realise most wants are “I should want this because I’ve been told.” Having someone help you untangle that? Very useful.
What’s a green flag that makes you excited?
Dr. Far: “Sincerity, genuineness, the capacity to be self‑reflective — and of course, flair and sass.”
I chuckle. Flair + sass? Yes please. Because if you can take yourself a little less seriously while still being serious about connection — that’s a win.
Ever know two people would hit it off instantly?
Dr. Far: “Yes. My intuition and experience allow me to articulate their needs — even before they realize them.”
My voice: That’s the matchmaker version of “I saw it coming.” And if someone sees you coming in that way — that’s a big deal.
What makes someone instantly more dateable?
Dr. Far: “Don’t be so afraid of what the other person will think. Be your genuine self — it draws people in.”
I love this. It’s simple. Hard to do. But so rarely done. If you lean into being your “real you” instead of your “ideal you” — you’ll feel better and others will respond.
If you’ve been stuck in the “endless swipe, ghost, repeat” cycle, this side-by-side breakdown will help clarify what you’re really signing up for — and why the Modern Matchmaking Process might feel like a breath of fresh, human air.
| Dating Apps | Modern Matchmaking | |
|---|---|---|
| Method | Algorithms | Human insight |
| Experience | Self-guided | Guided, intentional |
| First impression | Selfies & swipes (unless you have pro photos!) | Curated photos & coaching |
| Success factor | Speed & volume | Timing & alignment |
Time for actionable takeaways. Because knowing is one thing, doing is another. Here are some tips that align with the modern matchmaking process.
Photo game:
Dr. Far: “Photos that show your natural style, how you prefer to dress, and what you like to do — preferably in natural or light‑filled settings. Lifestyle photos capturing personality will help show what it would be like to meet you in person.”
My note: Pick one hero shot where you’re doing something you genuinely love (hiking, cooking, laughing with friends). Bonus if you’re looking at the camera and smiling (makes a difference).
Profile text:
Dr. Far: “Vague and generic descriptions that do not describe who you truly are.”
So yes — if your profile says “I love to laugh,” please delete. Replace with something like: “I’m the one who orders the extra spicy wings and then helps you eat them when you regret the order.” More personality. Less placeholder.
Show your real energy:
Dr. Far: “Your photos should reflect you, your interests, and how you want to be seen.”
Here I’ll say: Stop the “professional headshot” on a dating app. Unless you’re auditioning for CEO of your love life. Do a casual shot. Do what you’d do on a real date (not a résumé).
Let’s sum this up because you deserve clarity. The reason this style of matchmaking is catching on is:
From my vantage: If you’re done with the shallow, the random, the “meh” dates — this offers a meaningful alternative. And yes, it might cost more (time, money, introspection) — but you might get something you actually want.
Talking with Dr. Lida Far was like getting permission to value my single‑self, to treat dating not like a chore but like a serious (and slightly fun) project. Her belief in aligned connection — in showing up as you are — was contagious.
Here’s the truth:
The Modern Matchmaking Process isn’t about pushing harder.
It’s about knowing yourself better.
And showing up like you mean it.
If you’re ready to stop swiping aimlessly and start dating with intention, this could be your moment.

No more over‑posing, over‑filtering, or over‑thinking.
Let’s make photos that match the energy you actually want to attract — confident, real, magnetic.
→ See how I do confidence‑based dating photography for high intent singles.
Because let’s be honest: the right swipe starts with how you show up.

To truly make your profile stand out, consider investing in professional photography that highlights your best features. At Shannon Kathleen Photography, I specialize in dating profile pictures that are crafted to showcase your personality and attract the right attention. Whether you’re looking for a casual look or something more formal, my services are designed to meet your needs and help you make a great first impression. Learn more about my photography services and see how I can transform your dating profile today!
It’s a structured, human‑centred method of helping singles meet meaningful partners, centred on values, clarity, and intentional introductions rather than random swiping.
While apps rely largely on algorithms and self‑guided browsing, this process involves a matchmaker/coach who knows you, your patterns and your values — and introduces you accordingly, reducing randomness.
There’s no fixed timeline — it depends on you, your clarity, your readiness and the pool of matches aligned with you. The key is readiness + alignment.
No guarantee. But what it does increase is the likelihood of meeting someone aligned with your values and timeline. Chemistry still matters. Timing still matters.
Not necessarily. It’s ideal for anyone who is serious about connection, who’s done with casual swiping and wants something more intentional.
Get clear on what you value, what your patterns have been, what you genuinely want (not what you think you “should” want). Update your photos. And be ready to show up as you are (warts, wins and all).

Oh hey there, nice to meet you!
I’m Shannon O’Malley— a Minneapolis-based (soon-to-be Dallas, TX!) photographer who specializes in online dating profile photography, personal branding portraits, business headshots, and senior sessions. Whether you’re showing up on dating apps, LinkedIn, or your website, I create natural light photos that help you feel confident, magnetic, and true to yourself.
With over 15 years of experience — and a journey that’s taken me from single mom to entrepreneur (with a CBS feature along the way) — I’ve seen firsthand how the right photos can open doors. From attracting more aligned matches to landing dream clients, your image is often the first impression. Let’s make it count.
I also help service providers and creatives get discovered through AI search tools like ChatGPT. I’m the creator of the AI Discovery Checklist and the upcoming course Booked by ChatGPT, designed to help people like you show up where your dream clients are already asking, “Who should I hire?”
Oh, and I’m also the founder of the Empowered Evolution Mentorship Program — where I teach photographers how to build profitable, sustainable businesses with intentional marketing, smart SEO, and systems that don’t burn you out.
When I’m not behind the camera, you’ll find me with my husband, my son, and our beautifully blended family — soaking up everyday joy here in the Twin Cities (for now!). We’re relocating to Dallas, Texas in 2026, where I’ll continue offering my signature photography experience for daters, creatives, and business owners in the DFW area.
Ready for photos that actually feel like you? Whether you’re leveling up your dating profile, your personal brand, or your online visibility, I’ll guide you every step of the way. Let’s book your session — or start with the free AI Discovery Checklist.

Photographed by Shannon O’Malley of Shannon Kathleen Photography — Twin Cities photographer specializing in dating and branding portraits.